The Global Market.
economics
Description
Read the two files above and answer ONE of the following questions. The answer should be at least 200 words.
1. How should a multi-product firm choose the product line to launch it into the global market?
2. What approaches should the company use to win the local market?
3. Write a short write up based on your preliminary group project for this course, along with the lines of the article on Managing Global Expansion and Country Analysis Framework. Mention about the company chosen, product line chosen, reasons for selection, country of choice for internationalization, market entry strategy etc.
Read Chapter 15 from the textbook. Answer any TWO questions. Each should be at least 200 words.
1. Should Countries Limit Foreign Control of Key Industries? State your own opinion about the question, and justify your answer in your own words.
2. After reading the chapter, explain the advantages for Malia to own its hotels versus manage them for other organizations. (From Melia Hotels International )
3. After reading the chapter, discuss the advantages and risks for Malia in its non-equity joint venture with Jin Jiang. (From Melia Hotels International )
4. Some airlines, such as Southwest, have survived as niche players without extensive international connections. Can they continue this strategy? (From The Oneworld Airline Alliance)
5. Many airlines have recently been no more than marginally profitable. Is this such a vital industry that governments should intervene to guarantee their survival? If so, how? (From The Oneworld Airline Alliance)
