The goal of this activity is to understand how to improve your digital business thanks to a market research conducted through Google Trends. You have to find out the 3 next questions:
management
Description
Question-1 (250 words) – 5 Marks
The goal
of this activity is to understand how to improve your digital business thanks
to a market research conducted through Google Trends. You have to find out the
3 next questions:
1.
Imagine you are the Internationalization
director of a hotel franchise. You
a. have to
choose which 3 Emirates to invest based on search intent
2. Imagine you own a Hotel in Dubai that is a
“luxury hotel” and at the same time is a hotel that is by the beach (“beach
hotel”). Which of the two terms you
would highlight in your communication based on search intent.
3.
Can you take any other insights exploring
“hotel” search intent in UAE
Question -2 (250 words) – 5
Marks
You work for
a Car Rental Company (Ex: Sixt) and your company is about to start offering car
rentals in a new area big city that is full of corporate offices from different
companies. So far there is no other competitor on the area.
You have to
create a Google Ads Campaign to promote that.
List out at
least 4 elements of the landing page and which is the goal of each element.
