The Groupon: Helping Consumers With Purchasing Decisions

business

Description

http://www.viddler.com/embed/82a56425

Read the Groupon: Helping Consumers With Purchasing Decisions video case 4 located at the end Chapter 4 and watch the corresponding video (Links to an external site.).

Within your analysis paper, please answer the following four questions:

  1. What is the Groupon Promise? How does the Groupon Promise affect a consumer’s perceived risk and cognitive dissonance?
  2. Describe the five-stage purchase decision process for a typical Groupon user.
  3. What are possible psychological, sociological, and situational factors that influence the Groupon consumer purchase decision process?
  4. What challenges does Groupon face in the future?  What actions would you recommend related to each challenge

Preview Solution
Price $15
Buy Ready Solution
(911 times downloaded)
OR
Get Same Assignment Done From Scratch

Get instant assignment help service

Related Questions in business category

Disclaimer
The ready solutions purchased from Library are already used solutions. Please do not submit them directly as it may lead to plagiarism. Once paid, the solution file download link will be sent to your provided email. Please either use them for learning purpose or re-write them in your own language. In case if you haven't get the email, do let us know via chat support.