The main problem scenario: Bayworld Oceanarium is looking to revitalise its operations.
marketing
Description
The main problem scenario: Bayworld Oceanarium is looking to revitalise its operations. They are needing to re-look at its current Marketing strategy and come up with a fresh new understanding of its current marketing environment. You have been asked to assist with the revitalisation of Bayworld by accurately defining and identifying its current marketing environment, and consumer market.
When compiling your report, you must use the following headings to structure your layout.
- INTRODUCTION
- MICROENVIRONMENTAL FACTORS AT LEAST 2 FACTORS 200/300 WORDS IN LENGTH (AT LEAST ONE SOURCE)
- MACROENVIRONMENTAL FACTORS AT LEAST 2 FACTORS 200/300 WORDS IN LENGTH (AT LEAST ONE SOURCE)
- THE FOUR MAJOR FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR (REFERENCE LIST)
Briefly define each of the major factors that influence consumer buying behavior namely: Cultural; Social; Personal; and Psychological factors. Make certain to to correctly reference/cite the definitions to avoid plagiarism
After defining each factor and referencing your source you must clearly explain in your own words how this factor has or could have a direct impact on Bayworld's ability to serve its customers. be specific to the scenario, motivating your answer to the reader. Thise section must consist of 4 concise paragraphs, in other words one paragraph per factor define and with motivation. At least one source other than the text book, 300/400 words in length.
REFERENCE LIST
Follow the correct HARVARD REFERENCING FORMAT.
Thank you for your assistance
