The Merger of Airtran by Southwest Airlines
business
Description
Case Study 3-1: The Merger of Airtran by Southwest Airlines: Will the
Organizational Culture Merge?
Southwest merger video
Review the 3-1 case from the Pearlson book. This case study allows you to explore real
world cultural issues related to the merger of two companies that basically offer the same
services, but have two very different organizational structures and cultures. Note, one
video has been provided here, there are many more on youtube as well as a number of
articles you can find via additional research.
Also note that this merger happened a number of years ago, which in a way makes it
easier for you to now go back and provide analysis contrasting how things were, and how
they are now. There have been many articles written on this topic.
Delivery TIMELINE:
You are to individually present an essay and response to all case study questions
presented at the end of the case in the book.
1. INDIVIDUAL ESSAYS: To complete this assignment, submit an individual essay.
Essays are generally two-three single spaced paragraphs.
2. CASE STUDY QUESTIONS: Immediately following your individual essay, answer
the case study questions in a question and answer format-- (Don’t forget to cite your
sources!)
