The objective of this assignment is to enhance student’s knowledge in applying strategic management theory.
business
Description
OBJECTIVE:
The
objective of this assignment is to enhance student’s knowledge in applying strategic
management theory.
REQUIREMENT:
“Datuk Haris Fadzilah Hassan was appointed CEO of FGV
Holding Bhd (formerly known as Felda Global Ventures Holdings Bhd) in late
January 2019. For year ended December 2018, FGV suffered a net loss of RM1.08
billion on revenue of RM13.47 billion. A year before in FY2017, it chalked up a
net profit of RM130.93 million on sales of RM15.92 billion. As at end December
2018, FGV had deposits, cash and bank balances of RM1.22 billion, and short and
long-term debt commitments of RM3.3 billion and RM991.51 million respectively. The
question now is, will Haris be able to change the tide of negative news at FGV
and turn things around, or will he be another CEO to leave abruptly from the
hot seat?”
Sources:
Barrock,
J., & Ng, J. (2019, May 02). Cover Story: Will ‘outsider’ Haris succeed in
reviving FG? Retrieved from
https://www.theedgemarkets.com/article/cover-story-will-outsider-haris-succeed-reviving-fgv
Use Rumelt’s
(1980) four criteria to evaluate FGV business strategies to assess its
long-term feasibility. Prepare a report that consists of:
Part I: Explain
what is Rumelt’s (1980) evaluation model and porter’s generic strategies.
Part II: Explain
two generic strategies of FGV in the year 2019.
Part III: Use
Rumelt’s (1980) to evaluate the FGV business strategies.
