The project must by typed in A4 size paper with the font Times New Roman, 11pt, 1.5 spacing.
marketing
Description
TECHNICAL SPECIFICATION
2.1 The project must by typed in A4 size paper with
the font Times New Roman, 11pt, 1.5 spacing.
2.2 Your report must be within 15-20 pages (excluded
appendices). The lecturer reserves the right not to read and/or evaluate
the extra pages beyond the 20-page limit.
2.3 The margin required one (1) inch or 2.54
cm for each side.
2.4 Insert the page
number at the middle bottom of the page with the font size Times New
Roman, 11pt.
FINAL ASSESSMENT
QUESTION
You are working in a local company in
Malaysia as a new marketing graduate. Your employer has asked you to develop a
marketing plan for their new product/service which just launch in early of this
year.
Prepare
a coherently written marketing plan for your employer. The marketing plan
should demonstrate the practical application and rationale understanding of the
marketing mix and four Ps that are discussed in the course syllabus by
integrating the component of Industrial Revolution 4.0.
