The purpose of this assignment is to make you experienced in using a range of software productivity tools to address a realistic business task.
business
Description
Objective and Background
The purpose of this assignment is to make you experienced in using a range of software productivity tools to address a realistic business task. The task is to create a visual investor profile and pitch for a start-up company of your choice. You will use Microsoft Access to get investor information for a range of investors, Microsoft Excel to build your investor profile, and Microsoft Visio to create your business supply chain. Finally, you will use Microsoft Word to bring all the elements of your analysis together in an investment pitch in a coherent and professional memo.
Start-up businesses seek investors to fund their ideas to launch their products or services into the
market. The art in developing effective investor profiles and analysis is in creating synergy using the
different software to attract maximum funding. Start-up owners attempt to draw maximum attention to
their business by targeting specific investors after evaluating certain interests of their targets.
Investors with large amounts of liquid capital may have the ability to invest a lot more into a brand even
if they do not invest in many companies. Conversely, investors with low amounts of liquid capital may be
investing more of their resources if the start-up holds large potential. An effective start-up owner must
target both types of investors by being creative in displaying what they have to offer as an investment
opportunity
Scenario
You are an entrepreneur ready to launch your very own start-up business. You have been tasked with
the responsibility of finding a suitable investor that will not only provide you the funding you need but
also the support and experience for a new business owner. Once you have chosen the investors you are
interested in, you need to develop a pitch to get them on board with your idea. The nature of your
startup business is up to your discretion, and the industries will be assigned to you based on your
student number entered into the Excel sheet. Some notes about the data are also provided in the excel
sheet.
