The purpose of this exercise is to examine how American colleges and universities with major NCAA athletic programs market their products and services to fans. College athletics have become big-time business in the American sports landscape.
management
Description
SEE 2005 Online – The Business of
Sports
Graded Element #2 - Collegiate Athletics
Purpose
The purpose of this
exercise is to examine how American colleges and universities with major NCAA
athletic programs market their products and services to fans. College athletics have become big-time
business in the American sports landscape.
Steps
1. Connect to the websites
listed below and provide the following analysis:
2. Evaluate and describe
the approaches each athletic program uses to present their events and service
experiences.
3. Critique all the web
sites and explain the various ways each program attempts to generate
revenue. In other words, what are they
selling on their website (i.e. tickets, etc.)?
4. Identify the athletic
program you believe does the best job of presenting its experiences and explain
why.
5. Which athletics program
do you feel needs to improve how it presenting its experiences and provide three
ways they can do so.
Athletics
Website Addresses
Alabama Crimson Tide
Duke Blue Devils
Michigan
Wolverines
Providence
Friars
Format Requirements:
- MLA
Formatted Cover Page with Name, Course & Assignment #1, Class Day
& Time
- 12 Font
Print and Double Spaced, Free of Grammatical and Spelling Errors
- Write Out
All Questions on Your Answer Sheet and Use Bullet Format for Answers
- The paper is
worth 100 points based on the depth and detail of your answer
- Submit assignment
through ULearn by the end of the day Sunday of week 5
