The questions of Marketing Gone Wrong are Do you think that recommending nonapproved uses of a drug is an appropriate marketing strategy? Why or why not?

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The questions of Marketing Gone Wrong are Do you think that recommending nonapproved uses of a drug is an appropriate marketing strategy? Why or why not? Which market segmentation strategy do you think Johnson & Johnson was using when it decided to promote Risperdal for Alzheimer’s patients? What did the company fail to take into account when developing this strategy?

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