The
relationship between employers and employees and relationship is known as
employee engagement. CIPD has defined employee engagement as “being positively
present during the performance of work by willingly contributing intellectual
effort, experiencing positive emotions and meaningful connections to other” .Employees
should always be passionate about their works and create a clear impact on the
activities and growth of an organization. Based on the organizational need,
managerial associates make strategies for employee engagement. An organization
can motivate employees through surveys, reward programs, development plans and
other appreciation programs. To gain employees’ loyalty, most of the
organizations run employee engagement programs through recruitment stage,
employee branding, and onboarding (Mann and Harter, 2016, p.4). An organization
always struggles to calculate the number of loyal employees because no clarity
is available. For calculating employee engagement, management should evaluate
the commitment level of employees and their happiness. For this study, ITC
limited has been selected. ITC Limited is one of the biggest Indian companies.
It has its main office in Kolkata, India. It started in 1910, and later it was
known as ITC Limited in 1974 (Khan, 2018, p.3). It had revenue of $7.3 billion
in 2019. It has a total number of 30,000 employees. This organization is chosen
for this assignment because it manages a large number of employees in various
departments. This assignment includes the problems of ITC Limited, which are
faced because of a lack of employee engagement. This study also describes an
action plan of ITC Limited, which supports this firm to address employee
engagement problems.
In
order to critically examine the employee engagement of ITC limited, this study
gathers information from recent business studies, journals, books, and
articles. These secondary sources help to find the role of employee engagement
in ITC and any current issues that affect engagement.
ITC operates its administrative and production
activities from diverse locations, whereas this company has three customer
service centers, which assists customers efficiently to address their problems.
Because of diverse locations, this organization is in trouble to manage its
human resources. The administrative office and production factory are in the
same geographical locations (Parida and Sundaray, 2019, p.6). ITC Limited grants
a bonus to its factory workers but not to management personnel, which develops
grievance among the administrative personnel. Apart from this, canteens are
available in administrative offices but not in production units which also
hampers the commitment level of workers in factories. These are the main
reasons for witnessing a lack of employee engagement in this organization
(Anbarasan, 2018, p.285). Without having the support of the administrative and
production department, it is not possible for any organization to attain
business objectives. However, it is unfortunate that ITC did not give
promotional opportunities to the executives of the factory and administrative
department. Due to this, employees feel de-motivated, which is adversely
affecting their performance. In the customer service department of ITC, the
executives work under huge pressure, and based on customers' visits, there
sales package is fixed (Jain, 2017, p.158). After measuring the employee
engagement, job insecurity has been observed in the managerial personnel. The
staff has a feeling that they are underpaid compared to competitor companies,
and they are not treated as assets to the organization. However, ITC takes
several steps to address these problems. Managers communicate with workers and
factory staff members regularly to eliminate misunderstanding and communication
gaps. The company gives salary increment according to its employee productivity.
ITC currently started incentive plans for the employees to encourage them. Supervisors in the call center get incentives
as per the sale of products, and this company also organizes recognition
programs, like the employee of the month and others for encouraging executives
of the customer service department (Mihalcea, 2017, p.303).
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