The School of Business has a policy of no late assignments. However, an assignment handed in up to 24 hours late will be marked.
marketing
Description
MK7.02
MARKETING RESEARCH
|
Weighting: |
15% of final grade |
|
Length: |
Approximately 1,000 words + / 10% |
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Due Date: |
Week 3: Monday 25 May 2020 |
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Time: |
5.00 PM |
The
School of Business has a policy of no late assignments. However, an assignment handed in up to 24
hours late will be marked. A deduction
of 20% of the total marks available will be made. Any assignments received more than 24 hours
late will not be marked but can be used as evidence of completing terms.
instructions:
Marketing managers need accurate, relevant and timely information at an
appropriate cost to inform marketing decisions.
The assignment is designed to foster your analytical and logical skills
required to undertake an effective marketing research project. The focus will be on how to conduct and
effectively use qualitative research, prepare a questionnaire, collect data,
and analyse quantitative/qualitative data.
The first assignment focuses on research topic selection, problem
formulation and secondary research.
ASSIGNMENT one:
PROBLEM FORMULATION
AND QUALITATIVE RESEARCH
I. TOPIC SELECTION (1
marks)
Select a research topic
for your Marketing Research project from the topic register provided in
class. This will be the topic of research
you will pursue throughout the semester.
All assignments will be based on this topic. All students must work on a unique topic. In
this section of your assignment, clearly explain and describe your topic.
II. PROBLEM FORMULATION
(4 marks)
Accomplish the structured
analysis of a marketing problem (which involves developing research
problems/objectives and formulating specific research questions):
§
provide a very concise description of the company’s history and its
current business;
§
describe the problematic situation the company is currently facing;
§
define a management decision problem(s);
§
formulate a marketing research problem(s);
§
develop relevant research questions;
§
provide other relevant characteristics of the project (i.e. research scope,
timing, limitations).
III. SECONDARY DATA
RESEARCH (10 marks)
Collect secondary data
about the broader industrial context in which the company is operating. Your report can include a bullet point
summary of the secondary data. Focus on
relevant information while making sure to discuss the finding’s relevance to
the research problem. In doing this you
will be expected to provide in-text references, and add a reference list at the
end. MAX WORD COUNT: 1000 WORDS
