Produce an essay of 2,500 – 3,000 words that will illustrate how one of the following
destinations* has been developed and managed in terms of tourism. The type/size of the
destination is of your choice but you have to make sure that this type of development is real
(with real facts, data, and figures). Your task is to present information about the planning,
development and management of the specific destination. Specifically, you need to provide
information regarding the following key points
• An overview of the tourism activity in the destination: background of the place/destination’s tourism development, historical development, tourist activity(ies) in the place, impacts and sustainability issues.
• Tourism inventory (resources and products), policy issues, goals and objectives of the tourism development in the destination? How does tourism affect (positively/negatively) the destination?
• Opportunities and challenges that the destination currently faces.
• Who are the main segments that the specific product is targeted to? What are their
demographic and psychographic profiles? Market research studies for conceptualizing
tourists in the destination.
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