Description

MRK260 - Term Project (30%)

Develop a WordPress Web Site with Blog Content

Overview

The ultimate result of this project will be to have a complete, polished and professional looking Web site that you will effectively speak to and provide value for your defined target market

The final look and feel of the site will be entirely up to you, however key content areas will be required in order for your work to be evaluated and graded. 

Your site will automatically be archived and removed shortly after grades are posted at the end of the semester.  If you email address is correct your site will be sent to you in a ZIP file.

Requirements

·        DragonTeach WordPress Web site.

·        Personal Blog – all posts will be written to appeal to and have value for your defined target market.  Posts should be written and formatted using the HubSpot Inbound theory and other guidelines covered in class.

o   3 posts of 750 words minimum

o   1 original, on-topic video blog post

o   2 (or more) posts your choice of content, i.e. original content, shares, quotes, links, videos, etc.

These shares and links require an introductory or explanatory paragraph that helps your target market understand why you feel it is worth their time to watch or visit.

·        An effective About (the author) page or widget.

·        Custom Navigation Menu(s) – will be covered in class.

·        Contact Page (with a contact form) – will be covered in class.

·        Social Medial Links - LinkedIn at minimum, others don’t need to go anywhere.

·        Google Analytics must be configured – will be done together in class.

·        At least one widget must be effectively used somewhere on the site

Deliverables

1.      Overall Web Site – Due Midnight Saturday Week 12 (25%)

2.      Peer Website Evaluation – During Class Week 13 (5%)

Grading Considerations

Content is the key to success on this project.  Simply throwing together a WordPress site is not enough.  All blog posts need to be well written and carefully thought out to provide your defined target market with real value. 

Three of the six blog posts should be original content with a minimum of approximately 750 words.  Studies have shown that 1,400 – 1,750 word posts are the most effective so aim for that goal if you can. See the articles below:

https://www.snapagency.com/blog/blog-posts-2017-whats-best-length-seo

https://blog.bufferapp.com/optimal-length-social-media

Much of the grading of this project will relate to the quality of the blog posts with most of the weighting on the 750 word and video posts.  Refer to what you learned from the HubSpot Inbound course, Playlists and in-class discussions.  You can also refresh your memory with the following blog post.

https://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht

Content for the remaining blog posts is up to you, but must be on-topic, relate to your target market and shares should include a paragraph or two of commentary or introduction (approx. 200 words) explaining why they are relevant. 

One of your long posts must be an original video blog and the depth of content should be equivalent to a written post. Note that you do not need to narrate or appear in this video – it can be as simple as a converted PowerPoint presentation or you can be as creative as you want with the assistance of the Seneca Sandbox team.  I suggest you get started on this early in your project.