The various changes and trends summarized in Exhibit 19-5 have been discussed throughout the textbook.

business

Description

The various changes and trends summarized in Exhibit 19-5 have been discussed throughout the textbook. The objective of this discussion – at this point in the course – is to review the items on that list and discuss them in relation to one company example - Hershey. Do you love chocolate (or know someone who loves chocolate)? You should discuss the issues in Ex. 19-5 in light of Hershey Company and the launch of the first new Hershey bar in 22 years..... 

I recommend you work on your initial post in a Word document, edit it carefully, and then copy and paste into the discussion area.

First, watch the video and read the article: "The first new Hershey bar in 22 years has no chocolate (Links to an external site.)." (https://money.cnn.com/2017/11/03/news/companies/hershey-gold/index.html)

Address these questions in your initial post:

  • Which trends or changes listed in Ex. 19-5 do you think had an impact on Hershey's decision to introduce Gold at this point in time? Why? (Use at least two concepts from Ex. 19-5)
  • What do you think are the most important aspects (Exhibit 19-4) of the marketing plan that are related to Hershey's new product launch? Why? (Use at least two concepts from Ex. 19-4)


-----------------------------------------------------------------------------------------------------------------------------

Need it by Friday

Need two copies

No word counts but the questions should be well answered.


Related Questions in business category


Disclaimer
The ready solutions purchased from Library are already used solutions. Please do not submit them directly as it may lead to plagiarism. Once paid, the solution file download link will be sent to your provided email. Please either use them for learning purpose or re-write them in your own language. In case if you haven't get the email, do let us know via chat support.