There is a question about using PEST to analyses the business external environment. Please reading the article, and analyze how the article shows the PEST environment impacting on the Volvo Company.

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There is a question about using PEST to analyses the business external environment. Please reading the article, and analyze how the article shows the PEST environment impacting on the Volvo Company. (Note PEST only use socio-cultural and technology, do not need economy and political). Let me make it more in detail. Just analyze what are socio-cultural and technology factors influencing the current situation of Volvo Company and how these affected (Factors must mentioned by article) and (Write at least 2 socio-cultural concepts and 2 technological concepts). And please use at least 4 academic sources to prove your idea. 400 words!  

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