This assessment is an individual assignment that requires you to develop and design an A-4 size infographic analysing the data of the company L’amour Chocolat Ltd by using various analytics techniques learned in the class.
marketing
Description
2nd Assignment_Infographic (50%)
Submission requirements:
The deliverable of this assignment is a 1,000-word (+/- 10%) infographic. You are also required to submit the excel data file.
The report is due on Friday 17th April 2020 at 12.00 (noon).
This assessment is an individual assignment that requires you to develop and design an A-4 size infographic analysing the data of the company L’amour Chocolat Ltd by using various analytics techniques learned in the class.
The Brief:
- You are given a data set of a company L’amour Chocolat Ltd.
- You act as a marketing analyst and you are asked to analyse and present the data in a form of an A-4 size infographic to the senior executives.
- You are required to provide recommendations and what the analyses mean to the company in terms of marketing decisions.
- You are also required to include the excel data file to show how the data are calculated and analysed. Please note that failing to submit this excel file will be subject to 30% marks deduction.
Assignment Structure
You will be expected to create:
- a professional A-4 size infographic;
- Recommended marketing decisions emerged from the analyses
Assessment scheme for the assignment
In this assignment, it is important to consider several elements in order to perform well. Of significant importance is the use of different appropriate marketing analytics techniques to demonstrate your knowledge and understanding of the subject.
The assignment should contain clear and logical rationales and linkage between the infographic, data analyses and recommendations for marketing decisions.
Assessment criteria | Allocated marks |
The use of appropriate marketing analytics tools and techniques | 30% |
Analysis skills with correct interpretations | 30% |
Appearance and professional look of the infographic | 20% |
Recommendations for marketing decisions | 20% |
