This assignment will help you identify the components of a mission statement, as well as how research methods can be used to improve the design of a mission statement.
management
Description
This assignment will help you identify the components of a mission statement, as well as how research methods can be used to improve the design of a mission statement.
To complete this assignment, read through the following case study: Ben & Jerry's Case Study (PDF)
Then, write a 1-2 page paper in which you answer the following questions:
- Describe which of the nine mission statement components (listed in your course text) you can find within the mission statement.
- Provide suggestions about how the mission statement can be adjusted to include more of the nine components.
- Explain how we can use the PAPA research methods model to determine if Ben & Jerry’s truly live their mission. (Note that to answer this question, you don't need to design a study; Instead, aim to connect what you have learned about research methods to this real-world situation.)
Submission Instructions
- Respond to the questions in a 1-2 page paper, including citations in MLA format when appropriate.
1) Customers - Who are the firm’s customers?
2) Products or services - What are the firm’s major products or services?
3) Markets - Geographically, where does the firm compete?
4) Technology - Is the firm technologically current?
5) Concern for Survival, Growth, and Profitability - Is the firm committed to growth and financial soundness?
6) Philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
7) Self-Concept - What is the firm’s distinctive competence or major competitive advantage?
8) Concern for Public Image - Is the firm responsive to social, community, and environmental concerns?
9) Concern for Employees - Are employees a valuable asset of the firm?
