This is a 100% coursework assessment on the EVT2203 The Global Event Industry module for the April 2020 semester.
marketing
Description
The nature of the coursework.
This is a 100% coursework assessment on the EVT2203 The Global Event Industry module for the April 2020
semester. The assessment contains of 2 assignments. This assignment requires students to examine the
importance of management functions (Program Development, Event Marketing, Event Logistic, Staging and
Production, and Finance Management) which work together to create successful event. It also allows
students to critically analyse the key issues the event will face during its planning and production.
This assignment covers the materials taught in class meetings as well from the electronic resources and will
mainly examine the overall understanding of the event industry sector, issues and trends affecting it, and
the challenges involved in its management. You are expected to support your essay with relevant and
appropriate literatures from journals.
