This report is in the form of a personal enterprise report that explores the key themes of managing entrepreneurship, innovation and creativity
marketing
Description
Managing Entrepreneurship -
Report
This report is in the form of a personal
enterprise report that explores the key themes of managing entrepreneurship,
innovation and creativity – underpinned by theory, practical case studies,
evidence of engagement in enterprise activities, including business network
events and an analysis of viable business ideas or themes of your choice
embodied in a concept plan. This report cannot more than 20 % of Plagiarism.
Figure
1 - The
Structure of the
Enterprise Portfolio :
|
Cover Page. |
|
|
Executive Summary. |
i |
|
Acknowledgements. |
ii |
|
Content Page. |
iii |
|
Glossary,
Acronyms and Abbreviations. |
iv |
|
List of Tables
and Illustrations. |
v |
The
Concept Plan. ( 2000 - 2200 words
)
In this
section, we expect to see an analysis of a viable business ideas or themes of
your choice embodied in a concept plan.
( You are required to develop a concept plan based on a new business
idea of your choice ).
Figure 2 - Suggested Structure of
Concept Plan :
1. Introduction – Business Concept and Opportunities.
2. Objectives.
3. Market Research
– Primary Research and Secondary Research.
4. Target Market / Customer.
5. Marketing.
6. Human Resource.
7. Operations –
Using the Business Model Canvas.
8. Legal Issues.
9. Financial.
10. Risks, Contingency and Exit Strategies.
11. Other Issues.
12. References.
13. Appendices and other supporting documents.
This is not a fully-fledged business plan, but the ideas and approach are the same, ensuring
that the idea and concepts are clear. Do you agree that before you get an idea or
business off the ground, you should first develop a viable concept? Ideas / concepts fail due to poor research
and not thinking through basic business issues and appropriate controls.
