This week, the Consumer Behavior Blog will focus on the consumer behavior process. For your entry this week, describe and blog about a recent purchase you have made. Illustrate each aspect of the basic consumption process (need, want, exchange, costs and
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This week, the Consumer Behavior Blog will focus on the consumer behavior process. For your entry this week, describe and blog about a recent purchase you have made. Illustrate each aspect of the basic consumption process (need, want, exchange, costs and benefits, and reaction and value), and explain how this process relates to your purchase (Hint: See pages 4-5 in the textbook for more details). Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.
