Two Finding and Evaluating the Right Marketing Opportunity
marketing
Description
ABOUT NEW MARKETING OPPORTUNITY 1
In a one- to two-page paper for each question, answer the following.
When in the process of finding a new marketing opportunity, which of the structural changes (SECTR, pages
25–29 of the text) do you think are the most powerful? Which of the forces would you see as most compelling
or the ones you likely would gravitate toward as the basis for your new venture? Why? Make a chart of plusses
and minuses for each of the forces as the potential basis of a new venture (this chart can be a third page if
necessary).
Complete the Entrepreneurial Exercise on page 40. Be sure to consider the 12 aspects of the business model.
Plus be sure to add your assessment of the business model factors.
Please note: As this is a graduate-level class, it is expected all assignment
submissions will be presented in Microsoft Word in a professional manner and
include a title page. The student name is expected to be on every submission
for it to be considered complete and it is expected all assignments will be
formatted to cleanly fit on 8.5 x 11 paper when printed. If these requirements
are not met, the assignment will not be acceptable and at a minimum result in
a 15% penalty, if not returned. Also please remember graduate-level writing is
expected in all submissions. It is the student's responsibility to check the dropbox for any outstanding assignment requirements and to be sure the class
email address is accurate.
