Understand and evaluate the concepts of Entrepreneurship and Entrepreneurial Management.
management
Description
Course
Learning Outcomes Covered
Course Learning Outcomes (CLOs)
1.
Understand and evaluate the
concepts of Entrepreneurship and Entrepreneurial Management.
2.
To understand the difference
between creativity, innovation and entrepreneurship and to exhibit the role of
creativity and innovation in entrepreneurship
3.
Knowing the importance of
strategic management to a small business and to explain how a small business
must create a competitive advantage in the market and why.
4.
Discussing the steps involved
in subjecting a business idea to a feasibility analysis and the key elements of
a business plan.
5.
Analysing the three major forms
of ownership and its advantages and disadvantages
6.
Evaluating an existing business
and the steps involved in the right way to buy a business.
7.
Discuss principles of building
a guerrilla marketing plan and to outline the market research process.
Part I – CLO 1,
2, 3, 4, 5, 6, 7 – 60 Marks Business Plan + 40 Marks PPT Slides of Business
Plan
BUSINESS PLAN TEMPLATE – 60 MARKS & POWER POINT SLIDES – 40
MARKS
You must prepare a business plan addressing the elements mentioned
below. Please ensure that every sub-topic is addressed. The overall business
plan should be a minimum of 4,000 words. Also prepare a PowerPoint slides of
the Business Plan with minimum 15 slides incorporating the below points.
COMPONENTS OF A BUSINESS
PLAN
1. Executive Summary
2. Background
3. Key Personnel
4. Operations
5. Marketing
6.
Financial Plan
EXECUTIVE SUMMARY
The purpose of an executive summary is to provide a quick and
concise overview of the business (in one or two pages). Although this section appears first, it
should be written last.
The plan summary should highlight key elements of the entire
business plan, including:
- Objectives of the
business (Vision and Mission Statement)
