Undertake A Strategic Marketing Audit, Assessing An Organisation’s Competencies, Competitive Advantage, Market Performance, Customers, Competitors, Product And Service Portfolios, Positioning, Value Proposition And Market Impact.
business
Description
Business Analysis and Decision Making
ASSESSMENT BRIEF
Module Code: BADM
Module Leader: Cormac Austin
Assessment Method:
Element 1: Individual digital
case study presentation 25% (equivalent to 1,000 words)
Element 2: Individual
report 75% (3,000 words +/- 10%)
Deadlines: Element 1: 10 December 2019 (Tues) No later than 4.30pm
Element 2: 09 January 2020 (Thur) No later than 4.30pm
Learning Outcomes
1. Undertake a strategic
marketing audit, assessing an organisation’s competencies, competitive
advantage, market performance, customers, competitors, product and service
portfolios, positioning, value proposition and market impact.
2. Utilise a strategic
marketing audit to critically evaluate a range of strategic marketing options
available to an organisation, including innovation, mergers, acquisitions,
partnering, alliances, environmental sustainability and CSR, in order to
deliver best value growth and expansion opportunities for the organisation
3. Critically assess the
impact of external factors on an organisation and its strategic intent and
direction.
4. Utilise a range of financial
and other measurement tools to critically assess the financial and
non-financial benefits of recommended strategic marketing decisions.
5. Utilise a range of risk
assessment tools to critically assess the risk of strategic market decisions
and their impact upon an organisation, including financial, corporate and
reputational risk.
