Upon completion of this piece of coursework, a student will be able to: Evaluate the ways in which consumers perceive and use information to make decisions about buying products and services. Evaluate the role of consumer learning, perceptions, motivation
business
Description
Upon completion of this piece of coursework, a student will be able to: Evaluate the ways in which consumers perceive and use information to make decisions about buying products and services. Evaluate the role of consumer learning, perceptions, motivation and attitudes and their impact on consumers’ decision-making process Understand how consumer behaviour patterns have been affected by the technological advances and the impact they have on marketing Devise a simple consumer behaviour study Apply consumer behaviour analysis to formulate marketing strategies
