U.S. tablet computer market
marketing
Description
Business Scenario A newly created Chinese smart device company is not sure if it should enter the U.S. tablet computer market. Because this company doesn’t know the U.S. tablet computer market well, it needs advices from you as a business consultant. What is your opinion? Requirements (1) Should the company enter the U.S. tablet computer market? (2) If you support that the company should enter the U.S. market, · What strategy do you suggest this company to use in the U.S. market? · What environmental factors could influence the company’s future performance in the U.S. market? (Note: You can use the Porter’s five force framework to answer this question.) · How does the company design the supply chain and information systems to support its strategies and operations in the U.S. market? · What other suggestions do you want to make to this client? (3) If you don’t think this company should enter the U.S. market, · What factors could be the major barriers to this company’s entry to the U.S. market? · What alternative business plans do you suggest this company to consider? · Why do you think the alternative business plans are better than entering the U.S. market? · What other suggestions do you want to make to this client?
