Use ALL of the material studied in B716. Support your arguments with theory from recent articles from academic journals and examples with quotes from the illy website.
management
Description
Illycaffè (branded as illy) is an Italian coffee roasting
company that specializes in the production of espresso and it is part of the
family-owned holding company Gruppo illy SpA, with interests in chocolate, tea,
wine and confections. Study the websites of illy (https://www.illy.com/en-us/home) and Università del Caffè (http://unicaffe.illy.com/en/home) and answer the following questions.
Instructions:
Use ALL of the material studied in B716. Support your arguments with theory
from recent articles from academic journals and examples with quotes from the
illy website.
QUESTIONS
Q1 Identify a stakeholder group
for each of the 9 Cs for the illy Caffè franchise business.
(700 words, 20 marks)
Q2 Use
Schein’s iceberg model of culture to describe the organisational culture of
illy.
(700 words, 20 marks)
Q3 As a manager of Illy Café, you
are required to present a report to CFO of the company on the lucrativeness of
company for prospective investment.
(700 words, 20 marks)
