Using the McDonald's case as an example, pick another company and perform a similar assessment of the non-market environment surrounding the firm. Use the "Four I's" framework that Baron discusses to structure your evaluation.,,, Please se

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Using the McDonald's case as an example, pick another company and perform a similar assessment of the non-market environment surrounding the firm. Use the "Four I's" framework that Baron discusses to structure your evaluation., Please see the attached doc for references/sample

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