Using the McDonald's case as an example, pick another company and perform a similar assessment of the non-market environment surrounding the firm. Use the "Four I's" framework that Baron discusses to structure your evaluation.,,, Please se
business
Description
Using the McDonald's case as an example, pick another company and perform a similar assessment of the non-market environment surrounding the firm. Use the "Four I's" framework that Baron discusses to structure your evaluation., Please see the attached doc for references/sample
