Utilitarianism is based on the premise that ethical choices should be based on their consequences. People probably have always considered the likely outcomes of their decisions when determining what to do. The notion of weighing outcomes is easy to understand and to apply. Chances are you already use this technique, creating a series of mental balance sheet for all types of decisions, such as determining whether an item, a car, or a vacation package is worth the price, considering a job offer; or evaluating the merits of two political candidates.
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