We want people to be aware that every time you drink a Pepsi you are actually supporting
marketing
Description
“We want people to be aware that every time you drink a Pepsi you are actually supporting the Pepsi Refresh Project and ideas that are going to move this country forward.” Considering that the Pepsi Refresh Project is a critical element of Pepsi’s marketing communication program, what type of criticism might individual consumers of Pepsi have of such a statement? Explain.
