Description

What are the keys to marketing success?

Keys to marketing success first “satisfy the customer”. Second, the company should

have a clear image in order to achieve marketing success. Third work should be

clearly distinct from other business activities in an organization. It should be central to

the entire organization and fourth the business should develop a unique strategy that

is consistent with the circumstances that it faces.

What are the various types of marketing research?

Field research is related to the research for a specific purpose. Desk research usually

is conducted for one purpose initially but gradually it is used to support another goal.

Exploratory research it investigates an assumption. Predictive research this type of

research is done to predict any future occurrence and Conclusive research which is

done to derive a conclusion of a research process.

What is an International marketing plan?

An international marketing plan involves the organization in making more than one

marketing decisions across the nations. There are many reasons to enter an

international market led by large market size and diversification. There are also

several reasons to avoid entering international markets, including trade barriers and

transportation difficulties.The stages of going international are exporting, licensing,

joint ventures, direct investment, trade intermediaries and alliances.

What is diversity marketing?

This type of marketing focuses on creating effective communication methods and

mixing with each of the diverse groups active in the market. Because different

consumer groups have experiences in different cultural and social settings, therefore

diversity marketing recognizes the importance of cultural programming and

acknowledges the consumers accordingly. Different cultural programming, the tastes,

values, expectations, beliefs, ways of interaction, ways of entertainment, and lifestyle

preferences of these groups tend to be different from others so these differences

require the creation of customised marketing strategies.

What is segmented market?

Segmenting market is to segment the customer and organizations so that each

segments needs can be recognized and fulfilled properly. The advantage is that there

is no need of selling the product to all the segments of market in fact a particular

segment can be targeted according to their requirements

What is the main essence of segmentation analysis?

To minimize the risk in taking decisions regarding how, who, when and where to

market a product service or a brand. To maximize efficiency of marketing by directing

effort towards a particular segment in a consistent manner with that segment's

characteristics.

How useful is the SWOT Analysis?

I have always found that a SWOT Matrix is a useful and powerful tool for mapping the

way forward for my businesses. However, it is only one of the tools you will need to

lead your team to an inspiring and successful future