BUS 481: Strategic Planning and Business Policy
Assignment 3
Chapter 3: Evaluating the External Environment
1.1 What
are the three reasons that the environment matters? Which of these three
reasons is most important? Why? Can you identify an environmental trend that no
organization can influence?
1.2 What
does each letter of PESTEL mean? Using a recent news article, identify a trend
that has a positive and negative implications for the environment. Can you
identify a general environment trend that has positive implications for a
particular industry?
1.3 Can
you tell if nursing homes have positive or negative implications or diaper
makers? Explain.
1.4 Are
all six elements of PESTEL important to every organization? Why or why not?
1.5 What
is a key trend for each letter of PESTEL and one industry or firm that would be
affected by that trend?
1.6 What
are the five forces? Is there an aspect of industry activity that the five
forces seem to leave out? Imagine that you are the president of the college,
which of the five forces would be most important to you?
1.7 What
other colleges or universities are probably in your school’s strategic group?
From what other groups of colleges or universities could your school learn?
What specific ideas could be borrowed from these groups?
1.8 Use
Porter’s five forces analysis to analyze an industry in which you would like to
work in the future.
1.9 Discuss
the implications your results may have on the salary potential of jobs in that
industry and how that could impact your career plans.
Answer each question fully. Be sure to answer all
questions. Number each question.
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