Description

TMA-01

Answer the following questions based on article :

Study Kotter, John P. (1995). Leading change: Why transformation efforts fail. Harvard Business Review, 1995(March-April), 59-67 and answer the following questions: 

1)  What are the underlying assumptions about people in organisations and how they should be managed in Kotter’s (1995) approach to change management? Consider all the schools of management thought that you have studied and select elements from different theories and historical periods to build the arguments linking the theories with specific aspects of Kotter’s (1995) approach.

2)  Describe an organisational change initiative that you have experienced at work using Kotter’s (1995) framework. How well does the 8-step transformation process describe your experiences? What are the strengths and what are the limitations of the theory?

3)  Research the famous change management case Shell’s Downstream One (you can start from this article: Rossi, Ben. (2013). Shell delivers 'milestone' upgrade project. Information Age.  Retrieved from https://www.information-age.com/shell-delivers-milestone-upgrade-project-123457439/ ). Who do you think are the stakeholders of this initiative? Which do you think are the sources and indicators of the power of the different stakeholder groups you can identify?

Instructions

• Copy the question text and give your answer underneath it. Each answer should not exceed 750 words, excluding the reference list. Make sure you note the total number of words in a parenthesis at the end of each question.
• Support your answers with references to academic journal articles and provide a full reference list at the end of each question. Use the Harvard referencing system (you can find instructions here: http://www.open.ac.uk/libraryservices/documents/Harvard_citation_hlp.pdf 
• Pay special attention to the correct and precise use of terminology        and models. You do not need to define the terms or describe the models, but if you use terms and models not found in your course material you should cite the source.
•  Review the academic literature to identify the strengths and limitations of the theories you discuss and critically assess the arguments made in the literature vis-à-vis the facts of the case you discuss. Use the literature review to support the opinions you express.
• Do use tables, diagrams, models and maps to illustrate your conceptualisations as much as you can. Redraw models with your own data and avoid using visuals borrowed from online or other sources. If you must use infographics or artwork that is not designed by you, then you should clearly indicate your source.
•  If you feel that you do not have enough work experience, you can interview someone you know well that has. Make sure you clarify if the data you use are from your experience or someone else’s and also provide a brief introduction to the organisation. Your answers are strictly confidential, but if you feel insecure about using corporate data you can use fictitious names for the organisation, or the people involved.