What is the bottom of the pyramid
economics
Description
Write about 500 words total please.
1. What is the bottom of the pyramid? What are some of the strategies employed by consumer goods companies for the bottom of the pyramid in India?
2. How do the data plans of companies like Vodaphone in India likewise epitomize a bottom-of-the-pyramid strategy? Why does this strategy work for data?
3. How successful has the strategy of sachets proven to be for multinational consumer goods corporations up until recently? Why is this strategy now running into problems? Why are Indians spending on data rather than sachets?
4. What would you advise companies like Nestlé to do now? Are these kinds of problems only going to be temporary? Will most Indian households eventually spend less on data? Or is this problem only going to get worse for consumer goods corporations?
