What is the current level of customer satisfaction and patronage with the various aspects of Tribeca Grill?
marketing
Description
The purpose of this research was to evaluate factors that impact restaurant patronage of the Tribeca Grill and to recommend strategies to improve the restaurant’s sales and profitability.”
1. What is the current level of customer satisfaction and patronage with the various aspects of Tribeca Grill?
a. Identify level of satisfaction with customer service, food, aesthetics, and atmosphere.
b. Request frequency of patronage of Tribeca Grill.
c. Solicit likes and dislikes with Tribeca Grill.
2. Why have individuals not patronized Tribeca Grill?
a. Determine reasons for not patronizing Tribeca Grill.
3. How has the addition of a new competitor down the street impacted Tribeca Grill’s customer base?
a. Determine attitude toward new competitor in relation to Tribeca Grill.
b. Determine if frequency of patronage of Tribeca Grill declined.
