What were the biggest challenges Ikea faced before becoming an international giant?
marketing
Description
How
Ikea took over the world
1.
What were the
biggest challenges Ikea faced before becoming an international giant?
2.
Explain how the
international cultural environments influenced the extent to which the elements
in Ikea’s marketing channel were standardized and the degree to which they were
adapted.
3.
What are the
advantages and disadvantages of IKEA’s product strategy to customize their
products for the global market?
4.
Which of Hofstede’s
cross-cultural dimensions do you think best explains the success of Ikea’s
marketing strategy with China, its fastest-growing consumer market?
5.
How would you
describe Ikea’s leadership style with their employees and suppliers -
participative, supportive or directive?
IKEA’s Strategy
in India: If We Build It, They Will Come
1.
How is IKEA
modifying its business model in India? What actions has it taken to ensure it
is successful?
2.
What will be the
biggest obstacles for IKEA to create a competitive advantage in India?
3.
How is the retail
market in India different from the retail environment in the United States and
other industrialized nations?
