Where would you put Ford in terms of competitive position? Why? Is Ford a market-centered company? How can it improve in this area? How does Ford's Sync contribute to its competitive advantage? Is this a sustainable advantage? Can Mulally succeed with

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Where would you put Ford in terms of competitive position? Why? Is Ford a market-centered company? How can it improve in this area? How does Ford's Sync contribute to its competitive advantage? Is this a sustainable advantage? Can Mulally succeed with small world cars? What other recommendations would you make to Mulally and Ford?

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