You will identify and interview a senior member of
the management team of an SME or small family business.
The purpose is for you to gain an insight into the
current and future challenges that this business is facing and is likely to
face.
Specifically to discuss with them;
·
Whether
they feel the business is successful and the criteria they use both
quantitively and qualitatively to make this judgement.
·
The
skills and knowledge they feel they have which contributes to the businesses
success.
·
The
type of business it is and the stage they think it has reached in terms of
development .
·
The
key issues that the business has to face in order to survive and be
sustainable.
Stages
in the Assignment
1.
Produce,
discuss and agree your interview plan (500 words max) This plan to include
·
Who
you are going to interview and why
·
Why
has the person agreed to be interviewed, what do you need to agree with them
beforehand and how will you feed your conclusions back to them
·
What
is your interview plan including introduction, questions and summarising what
you have learnt
·
What
potential difficulties do you anticipate and what can you do to minmize these
2.
Structure
·
The initial plan on the
preparation for the interview
·
Discussion on the
analysis of where the business is in terms of development with reference to
relevant theories and models
·
Discussion and analysis
of the relevant measures used to judge success and both in the short and long
between short term and the skills and
knowledge of the interviewee
The degree to which linked to relevant concepts and models
·
Dept of conclusions and
the degree to which they are supported by the data collected the relevant
literature
·
The analysis of what was
learnt from the exercise and the identification of how the interview could have
been improved
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