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Why are environmental scans important to an organization's strategic marketing plan? What might the consequences be of choosing not to use one?

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Why are environmental scans important to an organization's strategic marketing plan? What might the consequences be of choosing not to use one?

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Why are environmental scans important to an organization's strategic marketing plan? What might the consequences be of choosing not to use one?

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Why are environmental scans important to an organization's strategic marketing plan? What might the consequences be of choosing not to use one?

marketing

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