Why should tourism managers and marketers study the needs and preferences of Chinese travellers?
management
Description
Assessment Details
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Assessment 1: |
Individual written assignment – Essay 30% |
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Due date and time: |
Friday, 30 August, noon |
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Submission instructions: |
A soft-copy submitted to Turnitin via the link on Blackboard |
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Turnitin instructions: |
Friday, 30 August, noon |
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Learning
Outcomes Assessed: |
1,
2, 3 |
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Assessment brief: |
Why
should tou Why should tourism managers and
marketers study the needs and preferences of Chinese travellers?
How could tourism providers better serve this market? Analyse
and discuss the relevance of theories on Chinese culture for understanding
tourist behaviour and its ramifications for tourism suppliers. Provide
examples for measures that can be adopted by tourism providers to better
serve the Chinese market. The
essay should include an introduction to the topic, a main part that
critically analyses the literature, linked with real life examples. The
conclusion requires a synthesis that makes explicit the connections between
the different theories and a reflection of their implications for tourism
managers and marketers. |
Recommended reading:
Chang, R. C., Kivela, J., & Mak,
A. H. (2010). Food preferences of Chinese tourists. Annals of Tourism Research, 37(4), 989-1011.
Fountain, J., Espiner, S., & Xie,
X. (2010). A cultural framing of nature: Chinese tourists' motivations for,
expectations of, and satisfaction with, their New Zealand tourist experience. Tourism Review International, 14(2-3),
71-83.
Pearce, P. L., Wu, M. Y., &
Osmond, A. (2013). Puzzles in understanding Chinese tourist behaviour: Towards
a triple-C gaze. Tourism Recreation
Research, 38(2), 145-157.
Ryan, C., & Mo, X. (2002).
Chinese visitors to New Zealand—Demographics and perceptions. Journal of Vacation Marketing, 8(1),
13-27.
Sun, M., Ryan, C., & Pan, S.
(2015). Using Chinese travel blogs to examine perceived destination image: The
case of New Zealand. Journal of Travel
Research, 54(4), 543-555.
Sun, M., Zhang, X., & Ryan, C.
(2015). Perceiving tourist destination landscapes through Chinese eyes: The
case of South Island, New Zealand. Tourism
Management, 46, 582-595.
Requirements:
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2,500
words
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Correct
APA (6th ed.) referencing (a minimum of 10 academic references –
more are better)
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A
high standard of English writing is required – edit and proof read your work
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You
may use diagrams and figures to enhance your written work.
