Why would a consumer go to the library instead of using the Internet for research? How might e-marketers capitalize on consumer interest in relationships as an outcome of Internet activity? From the buyer’s perspective, how does the Internet affect costs?

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Why would a consumer go to the library instead of using the Internet for research? How might e-marketers capitalize on consumer interest in relationships as an outcome of Internet activity? From the buyer’s perspective, how does the Internet affect costs? Internet technology allows a company to price the same product differently for different customers. What do you think would be the advantages and disadvantages of Amazon offering the same book at one price to a professor and at a different price to a student?


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