Willy’s Candy Company.
business
Description
Scenario, Your Role, Key Players
YOU DECIDE
Scenario
Your Role
Key Players
Assignment
Scenario
Willy’s Candy Company has experienced flat sales and earnings for the last few years. The
company has two major products, Willy’s Yummy Chews and Willy’s Sour Straws. The
company has been able to maintain sales for these products through a combination of aggressive
pricing and trade incentives. Over the years, the company has tried to introduce new candy
products without much success. Now, the company is trying to decide how to proceed
