With respect to the last weeks marketing plan assignment
english
Description
I will also need some adjustments made to the attached project : With respect to the last weeks marketing plan assignment. the 3.1 mission statement this seems overly restrictive since the organization also has certain profit expectations. Section 3.2, the marketing objectives must include specific measurable quantified objectives as narrative statements are insufficient. Section 3.3, respecting the financial objectives, wherever percentages are included you must reference a base value against which the reader would be able to interpret the impact of the percentage in real terms. Under 3.4, target markets there is no relevance to the reference to “cancerous population” and this needs to be removed or revised for the Week 7 final plan. Section 3.5 on positioning was satisfactory although all sections after the product positioning section were not evaluated, as they were not included as a part of the assignment. Please note that the week five announcements which I have posted includes a clear template which provides very explicit details on the form and content that will be required in compiling the complete marketing plan assignment in the class.
Please carefully study this document in advance so that you are able to shape your final plan to meet the requirements of this final and critical assignment. Please can you make sure all points are covered . I think I am missing a few, and also the following adjustments to the current plan : the 3.1 mission statement this seems overly restrictive since the organization also has certain profit expectations. Section 3.2, the marketing objectives must include specific measurable quantified objectives as narrative statements are insufficient. Section 3.3, respecting the financial objectives, wherever percentages are included you must reference a base value against which the reader would be able to interpret the impact of the percentage in real terms. Under 3.4, target markets there is no relevance to the reference to “cancerous population” and this needs to be removed or revised for the Week 7 final plan. Section 3.5 on positioning was satisfactory although all sections after the product positioning section were not evaluated, as they were not included as a part of the assignment.
