write 1600 words about consumer behavior of three mid-class luxurious sedans include Audi A6, Benz E class and BMW 5 series in chinses market. The request is following : Define consumer behavior. Are the products low or high involvement (require habitual,
marketing
Description
write 1600 words about consumer behavior of three mid-class luxurious sedans include Audi A6, Benz E class and BMW 5 series in chinses market. The request is following : Define consumer behavior. Are the products low or high involvement (require habitual, limited or extended decision-making)? Discuss each product in relation to the consumer decision-making process (need/want recognition; information search; evaluation of options; purchase; and post-purchase evaluation). What are the ‘individual influences’ that drive people when considering purchasing the products (motivation; perception; beliefs and attitudes; and learning)? Does the product affect how consumers feel? Are the strategies used effectively for the target market? Do they gain exposure, attention, interest, and awareness? Are the products in the targeted consumers’ evoked set? Do any of the products use behavioral theory (classical conditioning) or cognitive communication message strategies? What about instrumental conditioning? Do situational or group influences play a role in the way consumers behave toward the product? write with reliable references and may need diagram，chart and data.
