Write a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE.
marketing
Description
TASK: Write
a case study on segmentation, targeting and positioning for a service outlet of your choice
(Bank, Hospital, Hospitality, etc.) in UAE.
Your report should include:
·
A brief introduction to the company and
its products
·
A theoretical literature review on the
following concepts – segmentation, targeting and positioning
·
A detailed description of variables used
by the service outlet of your choice to segment the market – please support
your answer with examples.
·
An evaluation of the attractive of the
target segment using Porters five-force model.
·
POP and POD’s for your chosen service.
·
Draw a perceptual map that will help you
analyse the market position of your chosen service outlet.
·
Conclusion and recommendation
- Before
submission, please make sure that you cite everything you have taken using
APA style of citation otherwise it is considered plagiarism.
- Word
file,
report should be between 2000 and 2500 words in length
- Times
new roman, font 12, justify alignment, 1.5 lines space.
- This
assignment represents 10 % of the total grade.
- Look
below for the cover page format
