You and your brother in law, Joe Bombolini, are the owners of the newly established Pizza Suprema located in Clearwater, Florida, that has several branches, most of them located on the busy US 41 Highway North.
marketing
Description
Instructions
You and your brother in
law, Joe Bombolini, are the owners of the newly established Pizza Suprema
located in Clearwater, Florida, that has several branches, most of them located
on the busy US 41 Highway North. Clearwater has a local population of 120, 000
but during the winter period, such population doubles due to the tourists and
seasonal residents.
The demographic
characteristics of the local residents are almost equally distributed between
young and old, but the seasonal residents are practically all old. Tourists are
mainly young with families.
You and your brother in
law need to produce viable data on the following elements:
1. Why
type of advertisements you are going to use for old and young permanent residents,
tourists, and seasonal residents.
2. What
key messages you need to include for each of the demographic classifications
listed above.
3. What
percentage of your budget you are going to use for attracting all of the above
demographic classifications.
4. Since
there is a huge number of restaurants in the area where your branches are
located, consider the possibility of providing such restaurants with the kinds
of pizza they want.
5. Also
consider providing pizzas to a large number of business organizations in the
area, most of which are service, like banks, car dealerships, or department
stores, including large shopping centers
Submit
You must prepare a
written work where you respond to the case scenario. The work must comply
with APA academic writing standards. You must support your answer using
appropriate sources (at least 5 references) that are properly cited. The
paper will be approximately 5-6 pages in length
