You are required to conduct a situation analysis and digital marketing audit for your client, Blink Design.
marketing
Description
Assignment Details
You are required to conduct a situation analysis and digital marketing
audit for your client, Blink Design. You should then provide a list of
digital marketing recommendations to raise awareness of the services offered by
Blink Designs and generate enquiries.
The following are Blink Designs
objectives:
1.
They need help
defining a clear target audience, in particular high-value clients.
2.
Increase Brand
Awareness of services offered with the target audience. Differentiate their
services from competitors.
3.
Generate
high-quality leads via their website in the next 3 months.
Students are encouraged to use learnings
from other modules to help complete the assignment. You should use secondary
data sources such as industry research, academic papers etc. as well as Google
Analytics data to inform your report. Your report should include the following:
Section 1: Situation
Analysis
The purpose of the situation analysis is
to understand the current environment that your client is operating in
(internal & external). Highlight the opportunities and threats of the
current operating environment and use this information to inform section 3. You
should consider the following:
·
Industry Analysis
(Insights & Trends, Competitors)
·
Market Analysis (Market
Segmentation, Customer Analysis)
·
Internal Analysis
(Organisational Competencies)
