You are the marketing manager for Eton, the company that sells the Eton FRX3 Hand-Turbine AM/FM/NOAA WX Alert Radio in the US (see picture above)
marketing
Description
1. You are the marketing manager for Eton, the company that sells the Eton FRX3 Hand-Turbine AM/FM/NOAA WX Alert Radio in the US (see picture above). The product receives AM/FM/Weather band and includes a USB smart phone charger and flashlight, both of which can be charged by hand or through solar energy. The product is aimed at a target of consumers who are concerned about emergency preparedness. The company would like to expand operations in England and sell 20,000 units per year in the UK. In entering the UK market list and explain briefly THREE Macroenvironmental factors must Eton consider before it decides whether to pursue the opportunity.
2. Describe how ONE element of the marketing mix (4’ps) that Eton should change for the entry into the UK market (as opposed to the US market).
3. Assess the Eton FRX3 in terms of customer value. Describe the value proposition that the consumer would consider in evaluating the product for purchase.
4. Calculate the retailer’s cost if a retailer has a markup of 40% based on selling price. The selling price is $60. Show your work.
5. A toaster manufacturer had the following costs and
expected sales: Variable costs = $20 per unit; total fixed costs = $600,000;
expected unit sales of 60,000. Calculate
the manufacturer’s unit price if the manufacturer wants to earn a 40% markup on
sales.
