Fall 2019
CMMK2034 – Communication for Marketers
Assignment
3 – Informal Memo Report
Value: 10%
Due: Week Seven
Your agency
is getting ready for a competitive bid for new business with a company (Stand-In
Staffing). Landing this business would be a huge win for your organization. Stand-In
Staffing is a staffing agency with offices across the country. They specialize
in providing companies with short-term, high-quality professionals for mid to
senior-level positions. They are excellent at sourcing candidates, and they
have been in business for over 20 years. Most of their business has been
through B2B advertising, direct sales, and word-of-mouth. While they have had a
web presence for many years, they have been looking to become more of a social
presence.
The
prospective client has been asking about Twitter. They are interested in using
it for their company because they’ve seen all the “noise” and “followers” that
people can get. They would like to know how Twitter can help them increase
their sales revenues.
Your boss
asks you to produce an informal report that will be included with the other material
you are providing the prospective client. You must research the impact of
Twitter on company revenues. Does it have a positive or negative effect? Are
there other social media tools that affect revenues, positively or negatively? What
is involved in setting up a Twitter presence? What could Stand-In Staffing
expect?
You will show
this to your boss for approval before it gets included with the marketing
package. It should outline recommendations for a company considering Twitter or
other social media platforms.
Your Task:
In a memo report to me (the client),
Written Format:
·
The tone of the report must be
professional, and the purpose of the report is to recommend an approach.
(Remember the PAIBOC analysis!)
·
All assignments are to be
submitted on Blackboard as a Word document (NOT a Mac Pages file!)
·
You may format this report as an
infographic, if you wish. (But the information must be equal to three printed
pages.)
Note: any report without in-text citations and a
corresponding list of sources will be assigned a mark of 0. This mark will not be negotiable.
Criterion
Sheet for CMMK 2034
Format
10%
·
Is
the format clear and professional?
·
Is
the information easy to access?
·
Have
you used graphic highlighting and white space?
·
Have
you included all of the necessary titles?
·
Have
you dated the document?
·
Have
you used several short paragraphs?
·
Have
you divided the information into informative headings?
·
Are
the headings parallel (sentence structure and format)?
Content
25%
·
Is
the length appropriate?
·
Is
the opening (direct/indirect) appropriate to the message and audience?
·
Does
the document indicate audience awareness?
·
Are
your details accurate, complete, and logical?
·
Have
you used significant and sufficient supporting data?
·
Have
you used concrete examples?
·
Is
the message unified and coherent?
·
Have
you used transitions to connect ideas?
·
Is
the purpose of your message clear?
·
Is
your message appropriately persuasive?
·
Have
you clearly outlined specific actions required (if any)?
·
Have
you included the necessary contact information?
Style/Tone 25%
·
Is
your tone consistent and courteous?
·
Have
you edited out slang, wordiness, repetition, redundant expressions, clichés,
and jargon?
·
Is
your level of language appropriate to the audience?
·
Have
you used a “you” attitude and outlined reader benefits?
·
Is
your language precise/concise?
·
Is
your word order correct?
·
Have
you used the active/passive voice appropriately?
Grammmar/Spelling 40%
2%
deduction for:
·
comma
splice/run on sentence (CS/RO)
·
fragments
(Frag)
·
point
of view (POV)
·
pronoun
agreement, case, and reference (Pro Agr, Pro Case, Pro Ref)
·
spelling
(Sp)
·
subject/verb
agreement, verb form, verb tense (SVA, VF, VT)
1%
deduction for:
·
articles
– maximum 3% deduction (Art)
·
dangling/misplaced
modifiers (DM, MM)
·
omit
a word, incorrect word choice or word form (OW, WC, WF)
·
parallelism
(//ism)
·
punctuation
– maximum 5% deduction (P)
·
missing
or misused capital letters (Caps)
·
plural
form (Pl)
TOTAL: /100
Adapted
from Humber College source 2004
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