Description

Due date: MONDAY 26th OCTOBER, 11:59PM (MELBOURNE TIME), via the MKTG1045 Canvas.

Your final assessment should be formatted and submitted according to the instructions below. It is your responsibility to carefully read and completely adhere to these instructions, as well as the assessment requirements, also stated below.

This assessment totals to 50 marks and is weighted at 50% of your final grade for this course.

FORMATTING AND SUBMISSION INSTRUCTIONS

Your final assessment should be submitted via the Canvas link called “Download and Submit Final Assessment Here”. The submission process includes your assessment being put through Turnitin, where it will be checked for similarity with other students’ assessments and outside sources (including course lecture slides). Plagiarism will be investigated as a breach of academic integrity.

Your submission must adhere to the following guidelines:

-       The final assessment must be submitted as a written document (Word or PDF file). No other file types (e.g., Pages) will be accepted.

-       Times New Roman size 12 font, 1.5 line spacing, 2.5cm margins should be used (except where otherwise instructed in the final assessment – see Assessment Question 1).

-       Paragraphs should be concise and follow a logical order. Bullet points can also be used where appropriate and useful (e.g., listing information).

-       Tables may be used where instructed (again, see Assessment Question 1).

-       You can format text in bold, italic, underline, or highlight where appropriate and useful.

-       All pages are to be numbered in the bottom right corner.

-       Please clearly label your response to each question (e.g., Question 1). You do not need to repeat the text of the question in your submission (this creates problems for Turnitin).

-       Your name, student number, and course code should be included in the header of your submission document or on a cover page (a cover page is not included in the page limit).

-       You do not need to include an executive summary, introduction, or conclusion. Your submission only needs to include your written responses to the three (3) assessment questions. You must include SPSS output where instructed (see Assessment Question 2).

-       There is also no need to include a reference list since you are not required to draw on outside material. If you make the choice to include outside material, you will need to reference these appropriately and include in the page limit.

-       Appendices are not required and will not be marked. SPSS output should appear in the body of your submission where instructed (again, see Assessment Question 2).

THERE IS A STRICT 10-PAGE LIMIT FOR YOUR SUBMISSION, USING THE FORMATTING INSTRUCTIONS ABOVE. ANYTHING THAT EXCEEDS 10 PAGES WILL NOT BE MARKED.

ASSESSMENT REQUIREMENTS

• The final assessment takes the form of a case study analysis.
• First, you will be presented with a written case study of a company. The case study includes:
• A market research brief (see pages 3-4)
• A questionnaire (‘Hanover Questionnaire’, see Canvas where you downloaded this document)
• An SPSS datafile (‘Hanover SPSS Datafile’ see Canvas where you downloaded this document)
• Students will need to utilize and analyse all these materials to address the assessment questions.
• Second, you will be presented with three (3) assessment questions (see pages 5-7). Students will need to answer ALL questions. In doing so, students are required to act as a market research consultant whose role is to analyse the situation presented in the market research brief (as well as the questionnaire and SPSS datafile provided) and propose responses and recommendations. Specifically, you are required to prepare a written response to each of the three (3) assessment questions.
• The marks available for each question are listed next to it.
• Your responses to these questions should reflect your applied learning and resonate key knowledge and recommendations that are appropriate to the case study. Importantly, the questions seek your application, not regurgitation, of theory. You are expected to go above and beyond repeating information, and you must show application of theory, critical analysis, strategic insight, and structured thinking.
• It is recommended that you rely on your own learning and acquired knowledge in responding – that is, there should be no need to go outside the material you have already been provided (in the case study and the knowledge and skills you have learned throughout the semester) to respond to the questions. Please use your own words and strategic insights rather than looking to simply apply that directly of others.
• You must access the SPSS software to complete the final assessment. SPSS can be accessed via RMIT myDesktop and instructions for doing so can be found as follows:
• How-to video (Weeks 9, 10, 11 Learning Materials)
• Tutorial slides (Week 10 Learning Materials)

·         You are required to complete this task individually without conferring with others (this includes your tutors and fellow students). Any student who is found to have breached this rule by engaging in consultation or discussion with others, through any form of media or contact, will be investigated for academic misconduct.

·         Please direct ALL questions about the final assessment to the course coordinator, Dr. Amanda Spry (amanda.spry@rmit.edu.au) prior to the deadline.

o   Please note: The course coordinator can only answer questions related to administrative, clarification, or technical issues. They will not be providing guidance or advice on how to complete the questions nor will they review your answers.

• ***IMPORTANT INFORMATION ABOUT SPECIAL CONSIDERATION***
• Each student is responsible for correctly submitting their final assessment prior to the deadline.
• If circumstances prevent students from being able to do this, they will need to apply for an extension prior to the deadline by:
• Contacting the course coordinator
• Visiting the Special Consideration website: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration